The community is launching very soon (October 2024) - Join now
No More Guesswork in SaaS Marketing
We're a community of founders and insiders focused on growing our SaaS and sharing real-world strategies—your support group for all things SaaS marketing.
What's in the MakersGuild community:
Ask questions, get actionable feedback, ideas, and accountability for your marketing directly from fellow founders actively growing their businesses (inside our Telegram group).
Access playbooks, templates, and courses covering the full spectrum of SaaS growth: outbound acquisition, email marketing for retention, product-led growth, high-converting sales pages, SaaS metrics, paid ads, SEO, and more.
Stay ahead with real-time insights on what's working in SaaS growth through ongoing case studies, founder experiences, and live calls with experts.
Read the thesis (full details)
A SHORT ESSAY
How to build a product-led growth marketing system that profitably produces new paying users for your SaaS
You've done it.After countless late nights and endless lines of code, your SaaS is live.It's solving real problems, you got a few users that are paying for it.And perhaps you've even found product-market fit.You’ve done all the growth hacks and tactics to get it up to speed in the beginning.From building in public, to shouting it out on X, to Product Hunt and Appsumo launches, and of course, your friends and family are on board as well.But now, as you stare at your metrics, a nagging question emerges:"Okay... now what?"
Welcome to the Scaling Phase: Where Good Isn't Good Enough
This is where things get real.Your initial strategies – the ones that got you your first users and early traction – are losing steam.You're facing a new set of challenges that your coding skills can't solve:
Your MRR is growing, but not fast enough to support your dreams (or your team).
Customer acquisition costs are creeping up, eating into your margins.
Churn is becoming more than just a buzzword – it's a real threat to your growth.
You're wearing all the hats – developer, marketer, support, CEO – and none of them fit quite right.
The competition is heating up, with funded startups blitzing the market while you're still figuring out your next move.
Sound familiar? You're not alone.This is the story of countless technical founders who've mastered the art of building but are struggling with the science of growing.
The Hard Truth About SaaS Success
Here's the reality: in today's SaaS landscape, a great product isn't enough.The rise of AI, Cursor, no-code tools, and accessible tech has lowered the barriers to entry. The market is more crowded and competitive than ever.
Your brilliant code isn't selling itself. The world doesn't automatically care about your amazing product. Users aren't magically appearing.
And let's be honest – marketing feels like a black box.You can code circles around most people, but crafting a compelling message?It's like learning a foreign language.
The Solution: A Repeatable, Profitable Marketing System
What you need now is a marketing system that's as reliable as your code.A system that's:
Repeatable: It works consistently, not just as a one-off "growth hack."
Profitable: You put in $1, and you get $2 (or more) back, with certainty.
Predictable: You can forecast growth and plan for the future.
In other words, you need a cash machine for your SaaS.
Introducing MakersGuild: Your Collective SaaS Growth Lab
This is why we're creating MakersGuild.We're a community of SaaS founders and marketers who are in the trenches of scaling, sharing what's working, what's not, and figuring out the path forward together.Think of us as a collective of scientists, each running experiments to grow our businesses:"If I do X, I should get Y. If not, why not? What have we learned here?"Now, imagine dozens of these experiments running simultaneously, with real-time sharing of results and collaborative problem-solving.And eventually, systematizing successful experiments into full marketing and user acquisition playbooks you can use.That's the power of MakersGuild.
What We're Building (A Work in Progress)
Let's be clear: MakersGuild isn't some polished, all-knowing community with all the answers. Honestly, we're just getting started and don't have much nailed down yet.But here's what we're aiming for:
A place to decode what's actually working in SaaS growth right now
A no-BS zone where we can openly discuss our challenges and wins
A collective brain trust focused on one thing: scaling SaaS businesses
A laboratory for testing and refining growth strategies
Together, we'll tackle the real challenges of scaling through building a repeatable marketing system:
Building scalable, cost-effective customer acquisition channels
Crafting messaging that resonates in a crowded market
Reducing churn and increasing lifetime value
Balancing product development with marketing needs
Making sense of metrics and using data to drive growth
Specifically, we'll dive deep into strategies like:
Outbound Marketing: Cold email campaigns, LinkedIn outreach, and strategic partnerships that actually work
SEO for SaaS: Keyword research, content strategies, and technical optimizations to drive organic growth
Paid Advertising: From Google Ads to social media campaigns, learn how to optimize for CAC and ROI
Content Marketing: Creating valuable content that attracts, converts, and retains customers
Product-Led Growth: Turning your product into your best marketing tool
Conversion Rate Optimization: Tweaking your funnel for maximum efficiency
Customer Retention Tactics: Strategies to reduce churn and increase LTV
Pricing Optimization: Finding the sweet spot that maximizes revenue without sacrificing growth
Our goal is to create comprehensive playbooks for each of these strategies, complete with templates, case studies, and step-by-step guides. As we learn and grow together, we'll refine these playbooks based on real-world results from our community members.Remember, this is a work in progress. We're building this together, and your input will be crucial in shaping what MakersGuild becomes. Your challenges, your successes, your questions – they'll all contribute to creating a resource that truly serves SaaS founders looking to scale.
The Time to Act is Now
Every day you wait is a day your competitors grow stronger. It's a day your runway gets shorter. It's a day closer to watching your SaaS dream fade.The SaaS graveyard is full of great products that no one ever heard about. Don't let your startup become another tombstone.It's time to turn your technical brilliance into a thriving SaaS empire. It's time to join MakersGuild.
FAQ
What exactly is MakersGuild?
We're a focused community of SaaS founders dedicated to mastering the art and science of SaaS marketing and growth through shared learning and real-world experiences. Not only is this a community but the vision is to create marketing playbooks you can use with templates and training. We’ll also eventually aim to invite other successful founders to share their insights and what works for them.How much does it cost?
During our beta phase, joining is free. Your "payment" is your commitment, time, and insights. We'll eventually introduce a fee to sustain the community, but founding members will be grandfathered in.With that said, I want to set the expectations right that we’re still figuring this out along the way. It won’t be perfect, it could be a bit disjointed at times, but the intent is to make this as valuable as possible to help you scale your MRR to $50K and above (that’s why your feedback is needed).When are you launching?
We're aiming to launch in September 2024. Joining the waitlist puts you at the front of the line.Is this going to be another oversaturated community?
Absolutely not. We're keeping MakersGuild small and focused to ensure high-quality interactions. Our application process helps us curate a community of committed, like-minded founders (so please put some effort into it too).